From Craft Tradition to Market Opportunity
India is home to over 200 million non-farm rural workers, including some of the world's most skilled artisans. Yet most earn below subsistence wages due to poor market access, exploitative middlemen, and lack of design and business skills.
FDRVC works with artisan clusters to build complete value chains — from raw material access and skill upgradation to product design, quality certification, branding, and market linkage.
Our non-farm clusters have achieved an average income increase for participating artisans within two years of program engagement.
What We Work With
Handloom & Weaving
Supporting weavers in UP, Jharkhand, Chhattisgarh with raw materials, designs, and market linkages to premium buyers.
Handicrafts & Folk Art
Bamboo crafts, terracotta, Madhubani, Warli, and tribal art clusters — preserving tradition while building sustainable markets.
Skill Upgradation
Master craftsperson training programs, inter-cluster exchanges, and exposure visits to build craft and business skills.
End-to-End Cluster Support
Design & Innovation
Connecting artisans with professional designers to develop market-relevant products that retain their traditional identity.
Quality & Standards
GI tagging support, quality certification, and standardised packaging to meet buyer requirements and command premium prices.
Market Access
Saras Melas, government emporia, corporate gifting, export channels, and the eSaras digital marketplace.
Skill Upgradation
Master craftsperson training programs, inter-cluster exchanges, and exposure visits to build craft and business skills.
Working Capital
Revolving funds, raw material procurement support, and linkage to MUDRA and SHG credit lines for artisan enterprises.
Collective Enterprises
Forming and registering Producer Companies and cooperatives that give artisans collective ownership of their value chain.
Women-Led Artisan Producer Companies
Data as on Dec 2025. All enterprises promoted under DAY-NRLM with respective State Rural Livelihood Missions.
Zarkala MHPCL
Rural women-led producer company focused on handcrafted Zari-Zardosi products. FDRVC provides skills training, design development, and market linkages. Target: 500+ rural women.
Meghloom EWPCL
Owned by Khasi Eri silk cocoon producers, hand spinners, dyers, and weavers. Brings hand-spun, naturally dyed, handwoven Eri Silk products from the Eastern Himalayas. Target: 1,300+ rural women.
Sahajsut MKBPCL
Located in Dhamtari and Kurud districts, dedicated to cotton handloom weaving by talented rural women artisans. Showcases the rich heritage of handloom through sustainable, eco-friendly textiles. Target: 450+ rural women.
Bajagloom MBPCL
A women-owned enterprise comprising traditional Baiga Tribe weavers. Specialises in exquisite cotton weaves reflecting tribal heritage — including traditional Sola Haath and Lugra garments. Target: 200+ rural women.
Sambandho MHPCL
Preserving the rich heritage of Sambalpuri Ikkat Handloom weaving. Women artisans employ traditional Ikkat techniques passed down through generations, creating textiles that reflect the region's cultural identity. Target: 300+ rural women.
Pipillique MHPCL
Mandated to benefit artisans of Puri district practising Applique embroidery. Home furnishings and fashion accessories are target growth segments. Scope for diversification into newer designs and utility products. Target: 300+ rural women.
Discover eSaras — Our Digital Marketplace
Non-farm products from our clusters are sold through eSaras, our digital platform for rural artisans. Browse, partner, or list your products.
